Local News

Target demographics

Are Express & Echo that strapped for cash that they need to have advertisements on every single valuable inch of their plug and play website?

Take a look at the advert below for example, I like how they've managed to appeal to 95% of the Exeter population in one solitary swoop.

'Meet Single Parents Like You' - Well how do they know?! Am I being spied on?! Is this a secret MI5 undercover operation?! Well it doesn't appeal to me personally but I imagine that's what most of Exeter is thinking when they see it and of course because it's so relevant they click. Effective advertising? I think so!

Not that there's anything bad about being a single parent you see, I do have the utmost respect for mums and dads that have looked after their child(ren) when their partner has cocked off with the milkman/next door neighbour* (*delete as appropriate).

What I haven't got time for is the single parents that do it for the money and council houses, this really gets on my wick and I think that their tribes should be put into care and the incapable parent locked up, this would give the children a much better life than being a negotiating tool against the state for more benefits and see them grow up as a respectable citizen rather than doing the same things that their mum or dad did and starting the circle again. Rant over!

Anyway, just look at this next advert and I think that they've managed to catch about 97% of their audience here.

I'm not sure what kind of interview they mean, I'm guessing that it's the weekly interview at the Job Centre and the 'boss' is HMRC. I didn't dare click on it but what I would of probably found is tips on how to dodge real interviews and how to lie to the advisers so that they don't stop your drug money (we couldn't have that could we!).

I counted 13 all singing and all dancing adverts on the home page and I think someone could have an epileptic fit looking at all the moving parts, which I would love to see, because a) It's funny and b) E&E would have a law suit coming so quickly up their arses that they wouldn't have time to make up any of the usual bollocks that's normally on the front page of the daily delivery of loo paper, and that's got to be a good thing.

I mean if this is what the E&E are trying to promote then I can't understand why they make such a big deal out of these subjects in their actual publication, the subjects being of course casual sex and unemployed drug dealers. Hypocrites? Of course, but then we wouldn't of expected anything less!

Story submitted by Steve