Local News

Iceland revolutionizes shopping

Iceland have recently jumped ahead strides in consumer convenience as they introduce the latest in shopping technology - the 'Brolley'.

Part basket, part trolley but exclusive to Iceland, the 'Brolley' allows shoppers to have all the convenience of a basket without having to carry it from freezer to shelf and back.

It's also considerably smaller than a conventional trolley and can be pulled along by both the old and the grossly overweight.

Perfec.